PETA’s latest campaign targets photographers and anyone else who finds themselves using “Say cheese!” before snapping a picture.

The animal rights group argues people should recognize what saying cheese “really means” and use alternative words that “reflect our shifting values.”
Keep reading to see what PETA is suggesting we use.
On Tuesday, the organization issued letters to school photography companies challenging them to get students to smile without using “the old-fashioned and outdated phrase ‘Say cheese’”.

Claiming the phrase is “so last century,” PETA wrote in a letter to Geskus Photography, Inc: “The much-needed switch to ‘Say peas’ would be a simple but meaningful change for people both in front of and behind the camera. No kid wants to be reminded of the suffering of cows while not too awkwardly trying to pose for their yearbook photo.”